{"id":23525,"date":"2026-08-26T14:52:58","date_gmt":"2026-08-26T11:52:58","guid":{"rendered":"https:\/\/sotukai.lt\/?p=23525"},"modified":"2026-10-18T20:12:20","modified_gmt":"2026-10-18T17:12:20","slug":"dazadi-partikas-markejumi-un-to-nozime","status":"publish","type":"post","link":"https:\/\/sotukai.lt\/lv\/dazadi-partikas-markejumi-un-to-nozime\/","title":{"rendered":"Da\u017e\u0101di p\u0101rtikas mar\u0137\u0113jumi un to noz\u012bme"},"content":{"rendered":"\n

P\u0101rtikas mar\u0137\u0113jums ir pirmais, ko ieraug\u0101m, pa\u0146emot produktu no plaukta. Kr\u0101saina z\u012bme, za\u013ca lapi\u0146a vai uztic\u012bbu rosino\u0161s uzraksts da\u017eu sekun\u017eu laik\u0101 var noteikt l\u0113mumu par pirkumu. Ta\u010du ne visiem \u0161iem v\u0101rdiem ir vien\u0101da noz\u012bme:<\/strong> vieni balst\u0101s stingros ties\u012bbu aktos un neatkar\u012bg\u0101 kontrol\u0113, bet citi ir tikai m\u0101rketinga valoda, kuru neviens nav p\u0101rbaud\u012bjis. Izpratne par at\u0161\u0137ir\u012bb\u0101m pal\u012bdz izv\u0113l\u0113ties apzin\u0101t\u0101k un ne\u013caut iepakojuma dizainam izlemt j\u016bsu viet\u0101.<\/p>\n\n\n\n

\u201eBiolo\u0123isks\u201d \u2014 vien\u012bgais v\u0101rds ar \u012bstu<\/strong> juridisku garantiju<\/h2>\n\n\n\n

No visiem popul\u0101r\u0101kajiem eti\u0137e\u0161u apgalvojumiem \u201ebiolo\u0123isks\u201d ir vien\u012bgais ar skaidru juridisku noz\u012bmi Eiropas Savien\u012bb\u0101. Kop\u0161 2022. gada 1. janv\u0101ra vis\u0101 ES ir sp\u0113k\u0101 regula<\/a><\/strong>, saska\u0146\u0101 ar kuru produktu dr\u012bkst saukt par biolo\u0123isku tikai tad, ja tas atbilst detaliz\u0113t\u0101m ra\u017eo\u0161anas pras\u012bb\u0101m<\/strong> un ir sertific\u0113ts neatkar\u012bg\u0101 kontroles iest\u0101d\u0113: uz iepakojuma j\u0101b\u016bt ES za\u013c\u0101s lapi\u0146as logotipam ar sertifik\u0101cijas iest\u0101des kodu. Lietuvas Valsts p\u0101rtikas un veterin\u0101rais dienests skaidri nor\u0101da: uzraksti \u201etikai no dabisk\u0101m sast\u0101vda\u013c\u0101m\u201d vai \u201edab\u012bgs\u201d neapstiprina, ka p\u0101rtika ir biolo\u0123iska.<\/p>\n\n\n\n

B\u016btiski ar\u012b tas, ka biolo\u0123iskaj\u0101 ra\u017eo\u0161an\u0101 aizliegts izmantot \u0123en\u0113tiski modific\u0113tus organismus jebk\u0101d\u0101 veid\u0101, un \u0161is aizliegums ir nostiprin\u0101ts regul\u0101<\/strong>. T\u0101d\u0113\u013c biolo\u0123isks produkts autom\u0101tiski noz\u012bm\u0113 ar\u012b produktu bez \u0122MO, ta\u010du pret\u0113ja sakar\u012bba ne vienm\u0113r past\u0101v.<\/p>\n\n\n\n

\u201eDab\u012bgs\u201d p\u0101rtikas mar\u0137\u0113jum\u0101 \u2014 v\u0101rds bez juridiska satura<\/h2>\n\n\n\n

V\u0101rds \u201edab\u012bgs\u201d uz p\u0101rtikas produkta iepakojuma ES ties\u012bbu aktos nav reglament\u0113ts. Tas noz\u012bm\u0113, ka ra\u017eot\u0101js \u0161o v\u0101rdu var lietot gandr\u012bz neierobe\u017eoti<\/strong> : nav ne noteikts, kas tam j\u0101noz\u012bm\u0113, ne ar\u012b tas, kam tas j\u0101p\u0101rbauda. Zin\u0101tniskie p\u0113t\u012bjumi liecina, ka pat\u0113r\u0113t\u0101ji mar\u0137\u0113jumu \u201edab\u012bgs\u201d sistem\u0101tiski saista ar vesel\u012bg\u0101ku, dro\u0161\u0101ku un videi draudz\u012bg\u0101ku produktu<\/a><\/strong> pat tad, ja produkta sast\u0101vda\u013cu sarakst\u0101 tam nav nek\u0101da pamatojuma. \u0160\u012b neatbilst\u012bba starp pat\u0113r\u0113t\u0101ju gaid\u0101m un mar\u0137\u0113juma faktisko noz\u012bmi ir galven\u0101 probl\u0113ma.<\/p>\n\n\n\n

Eiropas Parlaments 2024. gada janv\u0101r\u012b pie\u0146\u0113ma direkt\u012bvu pret za\u013cmaldin\u0101\u0161anu (ang\u013cu valod\u0101 greenwashing<\/em>), kuras m\u0113r\u0137is ir aizliegt nepamatotus apgalvojumus par ietekmi uz vidi un l\u012bdz\u012bgus apgalvojumus.<\/a> Starp konkr\u0113ti aizliegtajiem izteicieniem min\u0113ts ar\u012b v\u0101rds \u201edab\u012bgs\u201d bez pier\u0101d\u012bjumiem. Ta\u010du \u0161\u012b direkt\u012bva ES valstu ties\u012bbu aktos st\u0101sies sp\u0113k\u0101 tikai tad, kad dal\u012bbvalstis to p\u0101r\u0146ems nacion\u0101lajos ties\u012bbu aktos; tam paredz\u0113ti vismaz 24 m\u0113ne\u0161i. T\u0101d\u0113\u013c pa\u0161laik \u201edab\u012bgs\u201d uz iepakojuma joproj\u0101m ir m\u0101rketinga izv\u0113le, nevis juridisks fakts.<\/strong><\/p>\n\n\n\n

\u201eBez \u0122MO\u201d \u2014 pamatot\u0101ks apgalvojums, ta\u010du ne vienm\u0113r j\u0113gpilns<\/h2>\n\n\n\n

Mar\u0137\u0113jums \u201ebez \u0122MO\u201d ir viens no bie\u017e\u0101k apspriestajiem p\u0101rtikas mar\u0137\u0113juma apgalvojumiem. ES ties\u012bbu akti paredz oblig\u0101tu \u0123en\u0113tiski modific\u0113tu organismu mar\u0137\u0113\u0161anu, ja \u0122MO veido vair\u0101k nek\u0101 0,9 % produkta sast\u0101va. T\u0101d\u0113\u013c \u201ebez \u0122MO\u201d uz produkta Eiropas veikalu plauktos bie\u017ei vien tikai apstiprina to, ko var\u0113tu sagaid\u012bt t\u0101pat. Zin\u0101tnisks p\u0113t\u012bjums piev\u0113r\u0161 uzman\u012bbu smalk\u0101kai probl\u0113mai: apgalvojumu \u201ebez \u0122MO\u201d nedr\u012bkst attiecin\u0101t uz produktiem, kuriem modific\u0113tu versiju visp\u0101r nav<\/a><\/strong> ; piem\u0113ram, s\u0101ls gad\u012bjum\u0101 \u0161\u0101ds mar\u0137\u0113jums ir t\u012bra m\u0101rketinga manipul\u0101cija, jo \u0161is produkts princip\u0101 nevar satur\u0113t \u0122MO.<\/p>\n\n\n\n

P\u0113t\u012bjumos konstat\u0113ts, ka pat\u0113r\u0113t\u0101ji ar \u0122MO mar\u0137\u0113tas preces past\u0101v\u012bgi uzskata par maz\u0101k vesel\u012bg\u0101m un dro\u0161\u0101m nek\u0101 t\u0101das pa\u0161as preces bez \u0161\u0101da mar\u0137\u0113juma, pat ja \u0161o produktu sast\u0101vs ir identisks. \u0160\u012b ietekme liecina, ka mar\u0137\u0113jums darbojas k\u0101 stigma, nevis inform\u0101cijas r\u012bks.<\/a><\/strong><\/p>\n\n\n\n

P\u0101rtikas mar\u0137\u0113jums: k\u0101 kritiski las\u012bt iepakojumu<\/h2>\n\n\n\n

Praktiski raugoties, uzticam\u0101k\u0101 inform\u0101cija uz iepakojuma vienm\u0113r ir sast\u0101vda\u013cu saraksts un uzturv\u0113rt\u012bba: tas ir oblig\u0101tais mar\u0137\u0113jums saska\u0146\u0101 ar ES regulu<\/a>.<\/strong> Sast\u0101vda\u013cas nor\u0101d\u012btas dilsto\u0161\u0101 sec\u012bb\u0101: pirm\u0101s tr\u012bs vai \u010detras parasti veido liel\u0101ko produkta da\u013cu. Ja saraksta s\u0101kum\u0101 redzat cukuru, s\u012brupu vai augu taukus ar apz\u012bm\u0113jumu \u201eda\u013c\u0113ji\u201d, tas ir svar\u012bg\u0101k par jebkuru z\u012bmi iepakojuma priek\u0161pus\u0113. <\/strong>Ar\u012b v\u0101rdi \u201eviegls\u201d vai \u201ebag\u0101tin\u0101ts ar vitam\u012bniem\u201d nenoz\u012bm\u0113, ka produkts ir vesel\u012bg\u0101ks: bie\u017ei vien, kaut ko iz\u0146emot, t\u0101 viet\u0101 par\u0101d\u0101s kas cits.<\/p>\n\n\n\n

Vien\u012bgais apgalvojums, kam var tic\u0113t bez papildu jaut\u0101jumiem, ir ES biolo\u0123isk\u0101s ra\u017eo\u0161anas logotips ar sertifik\u0101cijas iest\u0101des kodu. Visi p\u0101r\u0113jie v\u0101rdi iepakojuma priek\u0161pus\u0113 ir peln\u012bju\u0161i vismaz vienu kritisku skatienu sast\u0101vda\u013cu sarakst\u0101.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kad mar\u0137\u0113jums atspogu\u013co patieso sast\u0101vu: Sotukai<\/a><\/strong><\/h2>\n\n\n\n

Run\u0101jot par p\u0101rtikas mar\u0137\u0113jumu, ir v\u0113rts piemin\u0113t produktu, kura iepakojums atspogu\u013co patieso sast\u0101vu. Sotukai augu izcelsmes bumbi\u0146as netiek pasniegtas k\u0101 biolo\u0123iskas, ta\u010du to sast\u0101vda\u013cu saraksts run\u0101 pats par sevi:<\/strong> mandeles, Indijas rieksti, Medjool dateles, ka\u0146epju s\u0113klas, god\u017ei ogas, br\u016bklenes, upenes, baobabs, ma\u010das pulveris, avenes, maka \u2014 nek\u0101da pievienota cukura, nek\u0101da glut\u0113na. Br\u016bkle\u0146u un makas bumbi\u0146as mandel\u0113s, ka\u0146epju s\u0113klas datel\u0113s, god\u017ei aprikoz\u0113s vai avenes un baobabs datel\u0113s \u2014 katram variantam ir skaidrs, izsekojams sast\u0101vs.<\/strong> Ja sast\u0101vda\u013cu saraksts nerada papildu jaut\u0101jumus, iepakojuma priek\u0161puse k\u013c\u016bst par otr\u0161\u0137ir\u012bgu deta\u013cu.<\/p>\n\n\n\n

Mar\u0137\u0113jums ir s\u0101kums, nevis beigas<\/h2>\n\n\n\n

Prasme las\u012bt p\u0101rtikas mar\u0137\u0113jumu ir viena no praktisk\u0101kaj\u0101m iema\u0146\u0101m, ko var apg\u016bt ikviens pat\u0113r\u0113t\u0101js. P\u0113t\u012bjumi liecina, ka nepamatoti mar\u0137\u0113jumi, \u012bpa\u0161i saist\u012bb\u0101 ar \u0122MO vai \u201edabiskumu\u201d, var padzi\u013cin\u0101t plaisu starp sabiedr\u012bbas viedokli un zin\u0101tnes atzi\u0146\u0101m:<\/a><\/strong> cilv\u0113ki s\u0101k pie\u0146emt l\u0113mumus, balstoties m\u0101rketinga valod\u0101, nevis faktos. N\u0101kamreiz veikal\u0101 uz br\u012bdi apst\u0101jieties un apgrieziet iepakojumu: sast\u0101vda\u013cu saraksts parasti pasaka vair\u0101k nek\u0101 visi v\u0101rdi priek\u0161pus\u0113 kop\u0101.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

P\u0101rtikas mar\u0137\u0113jums ir pirmais, ko ieraug\u0101m, pa\u0146emot produktu no plaukta. Kr\u0101saina z\u012bme, za\u013ca lapi\u0146a vai uztic\u012bbu rosino\u0161s uzraksts da\u017eu sekun\u017eu laik\u0101 var noteikt l\u0113mumu par pirkumu. Ta\u010du ne visiem \u0161iem v\u0101rdiem ir vien\u0101da noz\u012bme: vieni balst\u0101s stingros ties\u012bbu aktos un neatkar\u012bg\u0101 kontrol\u0113, bet citi ir tikai m\u0101rketinga valoda, kuru neviens nav p\u0101rbaud\u012bjis. Izpratne par at\u0161\u0137ir\u012bb\u0101m […]<\/p>\n","protected":false},"author":3,"featured_media":23123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[368,360,361,473,476,363,362],"tags":[],"class_list":["post-23525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sastavs","category-sotukai","category-superpartika","category-veseliba-lv","category-veselibai-labveligs-lv","category-veseligi-uzkodas","category-veseliga-partika"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t